Follow Our Playlists

Artists, content creators, listen up; it’s time to team up and build your audio footprint with Sonic Branding and build a new stream of revenue for your home studio.

Whether you’re a startup, an app developer, video game developer, filmmaker, youtuber, or even just a regular person, you experience and utilize Sonic Branding every single day; whether you realize it or not. Now it’s time to harness it.

I can already hear “Sonic Branding sounds complex,” but I promise, its really not! It’s not even new to the PR/marketing world but it certainly is in the music industry.

Think about jingles or sounds that you associate with a brand; think the noise when you turn on an XBOX, or your iMessage ding. Yes, even the old ice cream truck was fueled by Sonic Branding! The list goes on, my point being; we’re surrounded by sounds everyday that remind us of a brand and the way they make us feel with Sonic Branding.

Boring definition time: Sonic Branding (also referred to as audio branding, acoustic branding, or sound branding) is the practice of using auditory elements to brand your product or service.

Nowadays, the most successful brands and visual content creators found there is no longer a want, but a need for Sonic Branding for long term success.

The ways they do that are absolutely fascinating. We can start as simple as a video game. Remember good old Mario and his jump noise? How about the noise when you grab a coin? Of course you do because we’re all nerds like me. How about your favorite youtuber’s intro song? Yep, Sonic Branding. Let’s go a step further to a product. iPhones. Apple has done an amazing job investing in their Sonic Branding. Yes; I already mentioned the DING when you get a text message or that pesky default alarm sound. But they have taken it to a new level; artist collaboration. Look what happens when you search apple commercial.

Consumers are obsessed with audio to the point where they cannot get it out of their head when harnessing Sonic Branding. This is precisely why Exclusive Audio even exists. Brands and visual creators need a way to connect with thriving artists to make their products and projects truly resonate in a memorable way to their audience. But its not just a catchy jingle or song for an ad. Myself, Julian Anthony, have collaborated with gaming studios such as Boston Games to bring their games to life with not only immersive sound tracks, but deep and unique sound effects for their gameplay.

Boston Games had the option of going to a repository of sounds. You can even purchase sound bundles that advertise they will “help you stand out.” They’re not lying, but those sounds are simply compromising your vision unless you’re a part of that creation process.

Exclusive Audio consults, advises and nurtures our brands like Boston Games with our extensive expertise in both content creation and audio production. Boston Games’ needs would have never fit in a bundle of sound effects nor would it be cost effective to purchase 50 explosion noises to just use one! They consulted with us and our collaborative efforts will be ready for the world to see mid 2020 when Boston Games releases their next project available on mobile soon. Don’t wait to begin harnessing the power of your home studio. Sonic Branding may just be the next big revenue stream for home studio producers.

I’m not just tooting my own horn for no reason; but to show you that its not just the Apple’s of the world who are able to utilize Sonic Branding. It’s as large as a full song collaboration/composition to release with your new game or as small as the sound when you launch a projectile into Boston Harbor. Your brands and your content are your identity. Invest in your audio as much as you invest in your content creation.